Marketing consists of all the activities that direct the flow of goods and services from producer to consumer. This may include market research, physical distribution, wholesaling, advertising, personal selling, and retailing. Although most jobs are in wholesale and retail trade, this broad field offers many employment opportunities. The internship experience is an important feature of the program.
*Bachelor’s Degree or higher required.
+Bachelor Degree normally recommended.
Associate Degree Major Requirements
(Major Code: 50039)
Subject and Number | Title | Units |
Business 120 | Financial Accounting | 4 |
Business 125 | Business Law: Legal Environment of Business | 3 |
Business 128 | Business Communication | 3 |
Business 146 | Marketing | 3 |
Business 156 | Principles of Management | 3 |
Business Office Technology 172 | Introduction to Microcomputer Applications |
2 |
Total | 18 |
Subject and Number | Title | Units |
Business 118 | Retail Management | 3 |
Business 142 | Personal Selling and Persuasion |
3 |
Business 144 | Advertising | 3 |
Business 252 | Global Sourcing, Buying and Manufacturing |
1.5 |
Business 253 | International Marketing:Expanding Exports | 3 |
Total | 7.5-9 |
Subject and Number | Title | Units |
Business 115 | Human Relations in Business | 3 |
Business 137 A-B-C-D | Marketing Internship | 3 |
Business 140 | Entrepreneurship: Developing a Business Plan | 3 |
Business 250 | Introduction to International Business |
3 |
Business 258 | The Cultural Dimension of International Business | 3 |
Business 159 A-B-C-D | Management Internship | 3 |
Total | 3 | |
Total Required Plus General Education and Elective Requirements | 28.5-30 |
Any student who chooses to complete only the requirements listed above qualifies for a Certificate of Achievement in that area. An official request must be filed with the Admissions and Records Office prior to the deadline as stated in the Academic Calendar.